CREATIVE
MARKETING
AGENCY
(Pla-toon) - A small unit of passionate marketing specialists, working together to deliver creative solutions and results.
OUR
STORY
We are a creative marketing agency, specialising in retail marketing.
We have intimate knowledge of the continuously evolving retail landscape and help Make Brands Move in this ever changing space. We identify the evolving dynamics along the Total Brand Path and leverage the key point of influence towards changing behaviour.
At the heart of it…we operate away from the big agency model. We’ve geared platoon to be flexible to evolve at the same pace as our Shoppers, Brands & Clients. Our Platoon team are senior industry leaders, delivering hands-on service excellence, market leading ideas and value for budget efficiencies.
Our business knowledge, combined with creative thinking, a passion for marketing and a down-to-earth, positive attitude is why Clients love working with us and being a part of our platoon.
We can help Make your Brand Move.
OUR
EXPERIENCE
Platoon marketing was freshly launched in 2019 but has been many years in the making.
Founded by Cam McGeachie and Lori Woodward, Platoon is a small unit of marketing specialists, leveraging our knowledge and years of industry leadership from working on big brands, big campaigns, for small independent companies through to large global groups, from both sides of the agency / client fence.
As retail specialists we have intimate knowledge of working with retailers and brands across a multitude of industries (FMCG / Liquor / Electronics / Automotive / Telco / Building / Pharmaceutical).
Over the years we’ve built a collection of blue chip clients, award winning work, great industry partners, learnings and a library of great campaigns and stories. Our minds are full of so many more ideas to help your brand move.
A snapshot of some of the brands, campaigns and people we’ve worked with.
*Disclaimer – companies, brands and campaigns referenced may be from previous agencies / businesses and not the direct work of platoon marketing but the direct work from platoon staff.
CLIENT PARTNERS
OUR
SERVICES
BRAND
Strategy & Execution
TTL Concept Dev
Partnerships & Sponsorships
Brand Planning
Brand Experience
RETAIL
Shopper Strategy & Execution
POS & Display Solutions
Promotions (Consumer & Trade)
Sampling & Product Trial
Retail Pop Ups
Trade Marketing Initiatives
DESIGN
Brand & TTL Concept Development
Creative Design Services
POS, OOH, Digital, Packaging
Video / animation / socials
Print Management
DIGITAL
Marketo integration specialist
eDM Design & Build
Promotional entry sites
Social content extensions
CONTACT US
DIRECTORS
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